How Smartphone Popularity Impacts The Gaming Industry

It’s important for game publishers to consider the viability of games produced on various platforms for specific audiences. For global gaming publishers, this means taking a look at how smartphone popularity impacts the gaming industry. Use this quick guide to get started on the research you need to make a decision on how to proceed Read more about How Smartphone Popularity Impacts The Gaming Industry[…]

How Global Brands Are Moving Marketing and Advertising Efforts Toward Gaming

The NOAA and NASA “Rescue 406” game is just one example of how brands are leveraging audiences using this form of entertainment For the past decade, marketing directors at major global brands have been finding ways to advertise their respective brand names and products in modern ways. Reaching today’s audience is much different than it Read more about How Global Brands Are Moving Marketing and Advertising Efforts Toward Gaming[…]

How Online Playing Has Affected The Global Gaming Industry

Almost as soon as computers were developed, computer games followed. With any major shifts in technology, users found ways to create, play, host, and network gaming activities. Online playing, or using the internet to challenge other gamers based in remote locations, has thus been in existence for decades. However, since the internet did not become Read more about How Online Playing Has Affected The Global Gaming Industry[…]

Where Games Are Growing In Popularity Around The World

Gaming is a growing industry worldwide, but where are the key hotspots right now? Check out this list for an evidence based assessment of the growing popularity of gaming in certain countries around the world. USA Evidence of the continued growth of the gaming market in the USA exists via several tangible developments. The first Read more about Where Games Are Growing In Popularity Around The World[…]

5 Must-See Documentaries About The Gaming Industry

The gaming industry is a booming conglomerate of excited users, creative producers, and savvy marketing teams. A host of documentaries have been made showcasing the industry at large as well as focusing in on particular titles, consumer history, and/or underground subcultures. For this list we have complied our recommendation for the top five must-see gaming Read more about 5 Must-See Documentaries About The Gaming Industry[…]

5 Traits Of Games That Find Success In Multiple Countries

Depending on the country, certain gaming titles are more popular than others. In Japan, the cosplay trend is insane, whereas Europe and Brazil love their FIFA games. Despite some differences in the specifics of a game, there are certain similarities that can be noted amongst successful games worldwide. 1. Reduced Levels of Violence Because of Read more about 5 Traits Of Games That Find Success In Multiple Countries[…]