Russian gamers are continuing to grow. So, if you have a game in development, you should translate the game into Russian. A Russian translation of a game should be the part of every game producer’s marketing plan. You only need to know the facts to understand why a game should feature a Russian translation.
Russian Gamers Seek Translations
Today, 260 million people in the world speak Russian. That makes Russian the 6th largest language spoken worldwide. The app market is the fifth largest such market in the world. Therefore, the key to doing well in the Russian game market is to localize your game. Also, the Russian game market is expected to grow by 5.2% annually. The revenues generated for 2105 alone were over one billion dollars. To succeed in the Russian marketplace then, you have to localize your game. Localized apps and games earn more money. Plus, Russian gamers state a shortage of translations exist. All these statistics translate into opportunity.
Popular Smartphone Brands
One reason that Russian games and platforms have increased is due to the availability. The penetration of smartphone is about 55%, and is set to increase over 70% over the next few years. In Russia alone, 20% of the smartphones display the Samsung brand while 10% are Apple. Android is the country’s most popular device as it makes up 80% of the marketplace.
However, you cannot simply translate a game into the Russian language. The translator also has to make sure that the text and translation fits with the Russian culture, and what Russian gamers want. Professional game translators need to capture the slang, dialogue, and humor that is part of Russia. Otherwise, you are not really localizing the game.
Understanding the Meanings
In order to localize your game into the Russian language, you also have to understand the meanings behind the words. That means you need to provide reference materials to the translator. That way, the entire context can be better understood. That is the real challenge about translating and localizing the Russian language. It is also one of the reasons why Russian is a difficult language to translate, especially when it comes to the gaming marketplace. For instance, “fun” in Russia is interpreted differently than it is in the US. In the US, people have “fun” playing a video game or attending a sports event. However, when fun is translated in Russia, a general “fun” translation does not exist.
Russian can also be difficult to translate because its nouns and adjectives are related to gender and are time-sensitive. As a result, the endings change, depending on the situation, time, and person. Nouns can have one of three different genders. Also, the ending of a noun changes, depending on when something happened, or when something will happen in the future. A neutral word, such as “dear,” is almost impossible to translate into Russian.
The Russian alphabet also uses 33 letters from a Cyrillic script. Plus, two of those letters do not denote a sound. Instead, they are used to reference the sound of the letters that are placed before them. As a result, the amount of characters and words expand in a translation. When making translations then, you need to establish character limits.
Localizing Your Game
However, with all that being said, you may still wonder if it is worth your effort to translate your game into Russian. The answer is a resounding “Yes!” As indicated above, the Russian gaming market continues to grow. Therefore, Russian gamers want to see their favorite games translated into the Russian language. You can also find many online forums where Russian gamers point out the games that need translations. If you translate your game to Russian then, the return on investment is high. Therefore, you certainly cannot lose anything by localizing your game to the Russian culture and language.
Today, Russia occupies the number 12 spot in the world in terms of global gaming revenues. The country also boasts the highest number of PC gamers in the world. Over 90% of Russian gamers play games on their PC. Also, Russia’s mobile gaming market is in its infancy, which offers opportunistic developers a higher probability of success. Needless to say, translating your game to Russian can be a win for you.
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