An Early Look At New Games Coming Later This Year

Summer and Fall 2015 are set to be full of adventure and action with the release of several anticipated titles. Here’s an early look at a few of the new games coming later this year: Batman: Arkham Knight Release Date: June 23, 2015 Available on: XBOX One, PS4, PC Although this game was originally set Read more about An Early Look At New Games Coming Later This Year[…]

How Smartphone Popularity Impacts The Gaming Industry

It’s important for game publishers to consider the viability of games produced on various platforms for specific audiences. For global gaming publishers, this means taking a look at how smartphone popularity impacts the gaming industry. Use this quick guide to get started on the research you need to make a decision on how to proceed Read more about How Smartphone Popularity Impacts The Gaming Industry[…]

How Global Brands Are Moving Marketing and Advertising Efforts Toward Gaming

The NOAA and NASA “Rescue 406” game is just one example of how brands are leveraging audiences using this form of entertainment For the past decade, marketing directors at major global brands have been finding ways to advertise their respective brand names and products in modern ways. Reaching today’s audience is much different than it Read more about How Global Brands Are Moving Marketing and Advertising Efforts Toward Gaming[…]